Oklahoma Twitter Study

What follows is a work in progress so please disregard errors/typos/etc. My reason for posting this as a work in progress is simple, this is some important data and no place to collect the conversations surrounding it – consider this a surrogate. The original title of this post was, “That @mattgalloway”, which I will explain later.

For those of you who don’t know anything about what I am about to talk about let me provide two links:

http://www.thebasement.com/OklahomaTweets.pdf

http://www.thebasement.com/m.html

Take a moment, review and come back to discuss.

I would provide my take on all the above via twitter but some things/conversations, most which require any depth, just don’t work on twitter. And, since Matt Galloway didn’t post these on his website for me to comment there I will have to do so here. (hmmm, was this part of his master strategy??) Please add your thoughts in the comments section below.

My thoughts on the graph:

In the interest of full disclosure, Matt and I have already discussed this so much of what follows is a compilation of his and my thoughts (okay, mostly his but since this is my site…)

First, the greatest value of this data isn’t the single snapshots of ever day or the accumulated data at the end. The greatest value is watching the data in motion. Seriously, go play with it. Do you see the general growth at the end of April or the huge retweet spike for Bartlesville around May 3 or Broken Arrow at the end of the data stream? We can go back and try to identify these anomalies to the normal trend lines and learn from this for future efforts.

As an aside, like all things twitter, the greatest value is looking at it from ten miles up, not at ground level.

Read more and post your comments here